Cristina works with CEOs, founders, and family business owners to build, scale, and transform organizations. She also coaches entrepreneurs and executives in Harvard Business School’s Owner/President and Advanced Management Programs. 

Cristina’s area of investigation is blindspots, closing the gap between what we intend to do and actually do. She uses behavioral models to anticipate misperceptions and course correct early. 

A large part of her client success comes from practical experience on the ground:

TRACK RECORD DELIVERING: 20 years building world class businesses—from concept to launch and scale—for science and engineering-based Fortune 100 companies and startups. Cristina has held various senior roles across strategy, innovation, product, finance, and marketing, winning numerous awards during her tenures at DuPont Health & Nutrition, Dow Performance Silicones, and International Paper. Known for sharp diagnostics and bespoke strategies, her approach generates powerful buy-in and aligns efforts to get the work done.

TRACK RECORD DEVELOPING TEAMS: Cristina’s teams develop as individuals, get better working as a team, deliver exceptional results, and become known for outstanding achievement in their field. Expert in optimizing team dynamics, she amplifies team performance by personalizing implementation to play from strengths.

TRACK RECORD CATALYZING CHANGE: Cristina is skilled at producing the shifts in thinking that move groups beyond insight to action. Culture change topics include: scaling, M&A, exit, UX, innovation, customer-centricity, safety, performance, health & wellness, learning & development (DDOs or deliberately developmental organizations).

Fluent in English, Spanish, and French, Cristina has extensive work experience in North America, Latin America, and Europe. She is a Fulbright Scholar, earned her Bachelor of Arts degree in French and her Bachelor of Science degree in Economics, summa cum laude, from The University of North Texas and her MBA from the Kellogg School of Management at Northwestern University. She is trained in Kantor Systems Dynamics, DISC, MBTI, Adult Development, Immunity to Change, and certified as a coach with the International Coach Federation.