Influencer Adoption Cycle
written by CRISTINA TABOADA | OCT 20, 2022
Know your audience to adapt your arguments and influence others.
- VALUES-BASED ARGUMENTS: Early adopters only need to be nudged. “Preaching to the choir.”
- EVIDENCE-BASED ARGUMENTS: Early and late majorities need to be convinced. “Proselytizing.”
- DISRUPTION-BASED ARGUMENTS: Laggards need to be ignored, or shaken, not stirred. “Crusading.”
ABOUT PREDICTLY
predictly is a platform to share real-life stories and practical insights that develop your predictive intuition.
Each predictly post explores the gaps between what we intend to do and actually do, using behavioral models to anticipate common misunderstandings in human behavior and respond early.